Rodger Perkins

Managing Director | Chief Operating Officer

I build organisations that execute for growth.

United Kingdom

New Zealand

Australia

Germany

I care deeply about doing good work, treating people well and leaving organisations stronger than I found them. I bring energy, integrity and high standards to difficult problems, creating clarity, building trust and turning ambition into meaningful results.

OPERATIONS

TRANSFORMATION

COMMERCIAL

LEADERSHIP

I operate where strategy, growth and execution come together. I build and lead businesses, teams and operating systems that create clarity, improve performance and turn ambitious plans into measurable results. My experience spans commercial growth, operational transformation, international expansion and complex delivery environments.

  • Closed and delivered multi-million-dollar enterprise sales, including a $5M+ SaaS agreement

  • Built, led and scaled teams of up to 140 people across complex public and private-sector environments

  • Led commercial expansion into Australia, delivering more than 2x an increased revenue target and establishing a scalable operation in a new market

  • Built structured delivery and KPI frameworks that created real-time performance visibility, with customer NPS reaching a 63% rolling average across a 20–30 customer portfolio.

Overview

My career spans the UK, New Zealand, Germany, and Australia, across both public and private sectors. I’ve worked in highly regulated financial and telecommunications environments, government departments, high-growth consultancies, and early-stage technology businesses.

I’ve built and run businesses in very different conditions; scaling teams, entering new markets, strengthening delivery, and stepping into situations where growth, structure, and performance are no longer aligned. That is where I do my best work: getting the business working as a whole.

My focus is practical. I turn strategy into operating reality by aligning people, commercial execution, delivery, systems, and accountability around the outcomes that matter.

I’ve built capability from the ground up, led large teams, supported complex transformation programmes, and worked directly on major commercial opportunities. I have always seen growth and operations as part of the same system.

Today, the work is simple to describe: helping businesses move from intent to consistent performance; with better visibility, stronger control, fewer surprises, and results that hold.

At the centre of it is a belief that good businesses are built to last: people know what matters, performance is visible, customers feel the benefit, and success is shared across the organisation.

I think this is better because it feels more executive, less repetitive, and slightly more confident.

Key Achievements

Key Achievements

Enterprise Commercial Delivery

Led complex enterprise sales and delivery engagements, including securing and delivering a $5M+ SaaS agreement with one of New Zealand’s largest publicly listed organisations. Worked directly with senior stakeholders to shape the solution, establish commercial value, and navigate complex enterprise procurement and delivery requirements.

Built National Capability in Government

Established and led the test practice within New Zealand’s Department of Internal Affairs, building the capability, governance, structure, and operating model needed to support major government programmes. Created a more consistent and scalable approach to quality and delivery across a complex public-sector environment.

Scaled a High-Growth Consultancy

Played a significant role in the growth of Assurity during a period of rapid expansion, working across operational, delivery, leadership, and commercial responsibilities. Built teams, developed new capability, supported customer growth, and helped establish the structures required to scale without losing delivery effectiveness.

International Expansion and Commercial Growth

Helped scale TechTime from a small technology business into a larger international operation, with responsibility spanning commercial growth and operational delivery. Led expansion into Australia, exceeding an increased revenue target by more than 2x while establishing the foundations for sustainable growth in a new market.

Building Structure in an AI-Led Business

As Chief Operating Officer within an AI-focused technology business, introduced greater operational structure, governance, visibility, and accountability across the organisation. Worked across product, delivery, commercial activity, and leadership to create a more disciplined and measurable operating environment.

Leadership Through Complex Change

Led teams and organisations through periods of rapid growth, transformation, restructuring, and operational change. Worked with boards, C-suite leaders, government executives, customers, and investors where clarity, alignment, commercial judgement, and decisive execution were critical.

Experience (highlights)

Managing Director

LightMedia Communications Ltd, United Kingdom | 2026 – Present
Appointed to lead the business through a period of operational, commercial, and financial recovery, with executive accountability across delivery, finance, people, governance, and growth.

  • Established a structured business recovery programme across cash, delivery, cost control, sales, and organisational performance

  • Introduced 13-week cash forecasting, tighter management reporting, and clearer operational visibility to improve decision-making and financial control

  • Reset delivery and commercial disciplines across a complex customer portfolio, with stronger prioritisation, scope control, accountability, and focus on converting work into cash

  • Led organisational restructuring, leadership alignment, and customer recovery activity while working with directors, employees, and EOT stakeholders to stabilise the business and build a more sustainable operating model

Chief Operating Officer

TransHumanity Ltd, United Kingdom | 2025 – 2026

Executive accountability for operational delivery, governance, and organisational execution within an AI technology startup. Responsible for aligning product, commercial, and delivery functions to create a scalable operating model.

  • Designed and implemented the operating model across people, delivery, governance, and commercial execution

  • Established KPI frameworks, reporting cadence, and board-level visibility across performance and risk

  • Built policy, compliance, and governance structures aligned to investor and regulatory expectations

  • Acting as operational integrator across executive, product, and commercial teams to drive execution discipline

Chief Operating Officer

TechTime Initiative Group, New Zealand & Australia | 2020 – 2024

Led operations, commercial execution, and organisational growth across a multi-market SaaS and professional services business.

  • Delivered 100%+ revenue growth through operating model redesign and commercial alignment

  • Led expansion into Australia, establishing presence and securing enterprise customers

  • Built scalable delivery and commercial structures across SaaS and services

  • Introduced KPI frameworks across NPS, delivery, and financial performance (67% NPS achieved)

Commercial Operations Specialist (B2B Technology)

Marston Holdings (Videalert & Vortex), United Kingdom | 2024 – 2025

Focused on revenue execution, forecasting, and operational discipline within a regulated B2B environment.

  • Improved pipeline visibility and forecast accuracy through CRM governance (Dynamics 365)

  • Designed regional revenue execution model across UK public sector accounts

  • Supported complex procurement and deal execution processes

  • Delivered executive reporting cadence directly to CEO

Director of Consulting Services / Executive Leadership

Assurity Consulting, New Zealand | 2010 – 2015

Senior leadership role with responsibility for delivery, people, and commercial performance within a high-growth consultancy.

  • Scaled consulting capability from ~30 to 130+ consultants

  • Held P&L responsibility including sales, delivery, and client growth

  • Led major programme recovery work within NZ Government

  • Built graduate programme and long-term capability pipeline

Head of Channels / Partnerships

Assurity Consulting & Todd Digital, New Zealand | 2016 – 2020

Led partner ecosystem development, sales enablement, and commercial growth through global technology partnerships.

  • Built partner ecosystem including Atlassian, AWS, Microsoft, Google

  • Delivered enterprise software sales including $5M+ deal execution

  • Established pre-sales capability and partner-led go-to-market strategy

  • Managed partner lifecycle, commercial performance, and profitability

Test Director / Head of Testing

Telecom NZ (HPE), Department of Internal Affairs, Westpac | 2001 – 2010

Enterprise testing leadership across banking, telecommunications, and government transformation programmes.

  • Led testing organisations of up to 140+ professionals across complex programmes

  • Established national testing capability within government (identity services, passports, citizenship systems)

  • Delivered testing governance across high-risk financial and infrastructure systems

  • Operated at CIO and executive level across large-scale transformation environments

Early Career – Financial Services and Technology Delivery

Citibank | NatWest Markets | Bankgesellschaft Berlin | Airmiles UK

Progressed through technical and leadership roles within high-risk financial systems and global banking environments.

  • Built foundation across trading, payments, and settlement systems

  • Led cross-border teams and integration testing across complex platforms

  • Developed expertise in regulated, high-reliability environments

Operating Style and Leadership

My approach to leadership is grounded in clarity, execution, and accountability.

I create structure around what matters: clear priorities, clear ownership, visible performance, and decisions that translate into action. Strategy only becomes useful when people understand what they are responsible for and the business can see whether it is working.

I place equal emphasis on people and performance. High-performing environments are built through trust, consistency, and clear expectations. I believe in setting standards, addressing problems early, and giving people the context, authority, and support they need to deliver.

I work across operations, commercial, finance, people, and delivery, joining the pieces together rather than treating them as separate functions. My role is often to remove friction, expose what is getting in the way, and get the business working as a whole.

I am comfortable operating in both growth and recovery environments. Sometimes that means building capability and creating momentum; sometimes it means simplifying, prioritising, and making difficult decisions. In either case, the objective is the same: better visibility, stronger execution, and sustainable performance.

Contact

I’m open to conversations where operational clarity, commercial performance, and execution discipline are critical, whether scaling a business, stabilising delivery, or driving growth.

Phone: +44 7376 433 389

Email: ukrodgerp@gmail.com
LinkedIn: linkedin.com/in/rodgerperkins